Breaking Into The Beauty Industry 7 Tips for Making It On Your Own

Breaking Into The Beauty Industry 7 Tips for Making It On Your Own Breaking Into The Business of Beauty 7 Tips for Making It On Your OwnPosted June 9, 2016, by Jordan Huidekoper Your makeup is always flawless, youre obsessed with all the latest nail art trends, and you can strobe, contour and create Cara Delevingne-esque eyebrows in your sleep. Youre always the last person to get ready for a girls night out because youre busy doing everyones hair and makeup, and people are always telling you to start your own YouTube channel. So how do you turn your passion for beauty into a business? Follow our 7 tips below to discover how easy it is to get down to the business of beauty 1. Become an expert First things first if youre going to start a beauty business, youll need a qualification. It doesnt matter if you want to start your own business, manage a local salon or travel around the country as a freelancer making sure that you have a recognised qualification is crucial. At AIAS, aspiring b eauty students can complete a sortiment of diploma and certificate courses including Beauty Therapy, Salon Management and Nail Technology. 2. Create a treatment list Once youve graduated from your beauty course, its time to create a list of the services you want to offer. Will you specialise in a single type of beauty treatment (e.g. eyelashes and eyebrows), or will you offer a range of beauty services? Is there a particular type of product that youll be using? How much will you charge for your services to make a profit but still remain competitive? Will you offer discounts and/or treatment packages? By answering each of these questions, youll be able to create a treatment list based on your areas of interest and expertise. 3. Formulate a business plan Getting your new business up and running can be a daunting task. In order to make sense of all your ideas, keep track of where you are and prioritise all your tasks, you need to create a business plan. The Australian government offers some great free resources on writing a business plan that you might want to check out. 4. Secure your funding Now that youve got your business plan in hand, its time to get your finances in order. Figuring out how much money youll need is a good place to start. Whether youre using your savings to turn your spare room into a salon, or seeking a small business loan to put down a deposit on a new space, ensuring that you have the finances to make your dream a reality is essential. Make an appointment with your local bank to understand what you need to be eligible for a loan. Youll need to take your business plan (above) with you to demonstrate why the bank should invest in your business. 5. Build your business For the vast majority of new beauty businesses, you just need a bright, spotless space in a good location the aesthetics are secondary. Dont worry too much about investing in the latest equipment or interior fads instead, start by ensuring that all your ducks are in a row. Cho ose a memorable business name, validate your ideas by asking your friends and family for their opinions, and put yourself in your customers shoes. What experience would you like to have during your treatment? Would scented candles and soft music be appropriate, or would your clients respond better to upbeat music and a well-lit space? Considering your clients needs when building your business will ensure that they are mora likely to come back - and recommend you to their friends. 6. Be your own brand Its important to dress for success no matter which industry youre in, but nowhere is this more evident than the beauty business. As a business owner, you are the spokesperson for your business, so how you look can have a huge impact on your success. Would you trust a hairdresser with a bad haircut? Neither would we. Your ability to look the part will also help you build your network and get mentored by influencers in the beauty industry, including salon owners, makeup artists, editors o r brand representatives. 7. Get the word out With your qualification mounted on the wall and your treatment list printed, its time to get your business out there. Facebook and Instagram are two platforms that offer free marketing opportunities for new business owners. From posting photos of your latest nail art to offering 2-for-1 facial vouchers, social media can be the perfect platform for savvy new businesses to reach and connect with their clients. All of your key business information (including your phone number, address and website) can also be included on this free page, with customer reviews adding an extra layer of authenticity to your services. Its also a good idea to use social media to showcase a portfolio of your work, with a watermark so people dont reuse your images. Ready to get started? Find out everything you need to know about beauty therapy courses by submitting an enquiry.Beauty Therapy ResourcesHair stylist/salon manager sample resumeHair stylist/salon manager sample cover letterCareer Insider StoriesMelanie Burnicle - Makeup Artist & CEO of The Makeup Artist Guild Asia PacificSammy Gunner - Beauty Therapist & Supervisor at Q1 SpaKulvir Kaur - Senior Beauty TherapistSusan Markovic - Makeup Artist & EducatorKimberley Neall - Ella Bach Salon Owner & Skincare TherapistInterested in becoming a?Practice ManagerBeauty TherapistBeauticianMake-up ArtistSpa TherapistPopular Career Searchesstudy beauty therapy coursebeauty therapy courses townsvillecert iv beauty therapy ansprechbarhair and beauty coursespart time beauty therapy courses melbourneBeauty Therapy CoursesAssociate Degree in Applied Health Science (Dermal Therapy)Enquire Online Enquire OnlineBachelor of Applied Health Science (Clinical Aesthetics)Enquire Online Enquire OnlineDiploma of Screen and Media (Specialist Make-up Services)Enquire Online Enquire Online Jordan HuidekoperJordan is a writer and photographer with a keen interest in personal growth and development.Related ArticlesBro wse moreBeauty TherapyBeauty therapy training goes digitalClassrooms are fast becoming a thing of the past, and digital technologies are transforming the teaching of more hands on courses. 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